Vani Hari Declines to Reveal Heavy Metal Content of Flagship Truvani Product

truvani vani hari banner

Speak of no heavy metals, see no heavy metals, hear of no heavy metals… and there will be no heavy metals: right? Well, maybe. It would be helpful if Truvani would release the lab report they claim to have.

For a company that prides itself on complete ingredient transparency,1 Vani Hari’s Truvani line is off to a poor start.  In spite of her January 3, 2018 Facebook post boasting of a “clean” glyphosate and heavy metals test,2 Hari has spent the past two months ignoring repeated requests to release lab results backing her claims.

I’m one of several interested parties who have made multiple requests through the official contact numbers and addresses listed by Truvani.3  Truvani’s physical address is actually a mail drop located in a strip mall in Las Vegas, sandwiched between a beauty salon and a dry cleaner.  Her phone line is an unmanned voice mailbox.

Unsurprisingly, all of our inquiries have been ignored.  This alone does not mean Hari has something to hide.  However, the discovery of even trace amounts of heavy metals in this company’s products would be damning to the “Food Babe”, who has gone on record saying there is no safe amount of any chemical to ingest, and has made a career out of disparaging trace amounts of chemicals in competitors’ products (while selling those same ingredients in her own online store).

If you’d like to add your voice and call for the same transparency that Hari demands in the products of others, the company phone number is:

(980) 292-0438

This is a voice mailbox in Charlotte, NC.  There’s no human manning the phones, but you can leave a message.  Ask that the full lab report for Truvani’s turmeric heavy metal analysis be released publicly. Please be polite.  

Sending physical mail to Truvani’s legal business address is an exercise in futility.  Listed as “848 N. Rainbow Blvd, Unit #8187, Las Vegas, NV 89107,”3 the address is nothing more than a mail drop in a small strip mall in Las Vegas (photo, below). You can send a letter, but don’t expect a reply.

Truvani's "corporate headquarters"

Truvani’s official business address is a “Mail Link” franchise,  wedged between a dry cleaner and beauty salon in a Las Vegas strip mall. Don’t expect a reply if you send mail. (click/enlarge).  Photo © 2018 Google Maps.

Finally, you might try (as we did) emailing Truvani and asking for the release of the full lab report.  We received no response, but perhaps if the outcry is great enough… The listed email address is:

support@truvanilife.com

If you’re lucky enough to get a response, I’d love to hear from you here at the blog or via the Bad Science Debunked Facebook page.  There may be nothing to see, but it rings hollow that Hari, one of the loudest voices shouting for transparency in the food industry, refuses to disclose lab reports that she claims to have in hand.

Suggested Twitter hashtags if you tweet this article:

#FoodBabeArmy  #FoodBabeWay  @FoodBabe

Bonus Coverage: Chemicals in Truvani Turmeric
Vani Hari dances around the issue of chemicals in her flagship turmeric product by saying there are no “added” chemicals.  Well, added by who?  As we know, everything is a chemical, and it matters not where the chemical came from.  While we wait on Vani’s lab reports, I thought I’d show you some of the chemicals you’re buying with every bottle of Truvani turmeric.

“Major phytoconstituents of turmeric are diarylheptanoids, which occur in a mixture termed curcuminoids that generally make up approximately 1–6% of turmeric by dry weight. Most crude extracts prepared from turmeric, and even some refined “curcumin” materials, contain three major compounds”4  — The Essential Medicinal Chemistry of Curcumin
(Journal of Medicinal Chemistry)

 

Curcumin, found in TruVani’s product  (Click to enlarge).   Courtesy Pubchem. See references.

 

Bisdemethoxycurcumin, also found in TruVani's

Bisdemethoxycurcumin, also found in TruVani’s product.  (Click to enlarge).   Courtesy Pubchem. See references.

 

Demethoxycurcumin, another chemical found in TruVani's [todo]

Demethoxycurcumin, a Truvani offering.  (Click to enlarge).  Courtesy Pubchem. See references.

 

 

Curcumin, a major component of TruVani Turmeric, is loaded with chemicals

Curcumin, a major component of TruVani Turmeric, is loaded with chemicals (click/enlarge)

References
(1) Truvani Mission Statement on Ingredient Transparency
Warning: Not a scholarly or educational link
https://www.truvanilife.com/
Retrieved 17 Mar 2018

(2) Vani Hari Heavy Metals Claim on Facebook
Warning: Not a scholarly or educational link
https://www.facebook.com/thefoodbabe/photos/a.208386335862752.56063.132535093447877/1789015851133118/?type=3&theater
Retrieved 17 Mar 2018

(3) Truvani Contact Information
https://www.truvanilife.com/contact
Retrieved 17 Mar 2018

(4) The Essential Medicinal Chemistry of Curcumin
Journal of Medicinal Chemistry
2017 Mar 9;60(5):1620-1637
Kathryn M. Nelson, Jayme L. Dahlin, Jonathan Bisson, James Graham, Guido F. Pauli, and Michael A. Walters
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5346970/
Retrieved 21 Nov 2017

(5) Curcumin (Compound Summary for CID 969516)
https://pubchem.ncbi.nlm.nih.gov/compound/969516
Retrieved 21 Nov 2017

(6) Demethoxycurcumin (Compound Summary for CID 5469424)
https://pubchem.ncbi.nlm.nih.gov/compound/5469424
Retrieved 21 Nov 2017

(7) Bisdemethoxycurcumin (Compound Summary for CID 5315472)
https://pubchem.ncbi.nlm.nih.gov/compound/5315472
Retrieved 21 Nov 2017

Image Credits
Curcumin image Copyright © 2017 American Chemical Society, from an open access article published under a Creative Commons Non-Commercial No Derivative Works (CC-BY-NC-ND) Attribution License, which permits copying and redistribution of the article, and creation of adaptations, all for non-commercial purposes.

Curcumin Image (Compound  CID 969516) from PubChem, https://pubchem.ncbi.nlm.nih.gov/compound/969516

Demethoxycurcumin Image (Compound CID 5469424) from PubChem,
https://pubchem.ncbi.nlm.nih.gov/compound/5469424

Bisdemethoxycurcumin Image (Compound CID 5315472) from PubChem,
https://pubchem.ncbi.nlm.nih.gov/compound/5315472

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