Happy Friday! It’s been a while since we’ve taken one of our payday shopping trips to FoodBabe.com. Admittedly, the shtick has become a little tired. Lets’ be honest–if GMO-poisoned cats existed, you couldn’t swing one in Food Babe’s online shop without hitting a product that contains the same “dangerous” chemicals she warns her followers to avoid. Hari’s hypocrisy is so obvious to anyone who cares to look that the only possible explanation for how she continues to make money is, clearly: nobody is bothering to look.
And yet, it’s not in my nature to sit quietly by and watch an unsuspecting public be deprived of their hard-earned money. So, dear reader, let’s once again point our web browsers at FoodBabe.com and check out another product pushed by Food Babe that is, in her own words, harmful to her readers’ health.
Ladies and gentlemen, I give you: Tart MultiplEYE Eye Liner:1
Vani Hari, who makes her living scouring product labels, would have done well to have read the packaging on an item she’s been hawking on her web site since December, 2013:
Here are the Tarte Multipleye ingredients, per the manufacturer’s statement on Amazon.com2:
Aqua, ethylhexyl acrylate/methyl methacrylate copolymer, butylene glycol, alcohol, beheneth-30, ammonium acrylates/methyl styrene/styrene copolymer, magnesium ascorbyl phosphate, sodium chloride, adenosine, calcium chloride, myristoyl pentapeptide-17, soy amino acids, phenoxyethanol, acrylates/octylacrylamide copolymer, pentylene glycol, 1,2-hexanediol, caprylyl glycol, ethylhexylglycerin, polyglyceryl-3 disiloxane dimethicone, sodium hydroxide, disodium EDTA, black 2 (CI 77266).2
I’ve highlighted one particular ingredient in this list, polyglyceryl-3 disiloxane dimethicone, because of an urgent warning from Vani Hari to stay away from:
“Siloxanes. Look for ingredients ending in “-siloxane” or “-methicone.” Used in a variety of cosmetics to soften, smooth and moisten. Suspected endocrine disrupter [SIC] and reproductive toxicant (cyclotetrasiloxane). Harmful to fish and other wildlife.” 3–Vani Hari, “Be a Drug Store Beauty Dropout”
As has happened on nearly 40 occasions since I began writing about Vani Hari, she’s been caught selling an item that contains the same “chemicals” she warns her followers to avoid. The self-styled “Food Babe” cautions against any additive ending in “siloxane” or “methicone”, then pushes disiloxane dimethicone in a recommended product:
Bless her heart!
Sadly, every time Hari is caught in a scam like this, her followers run to her defense, stopping just short of screaming “shut up with the criticism and let her take my money!”
While Food Babe has tried to quietly pull some products from her marketplace in the hope no-one notices they were ever there, she continues to sell others, such as those derived from GMO corn (and we all know how she feels about GMO technology. Her hidden affiliate links seem to be a clear violation of Amazon.com policies–another problem her adoring followers ignore. My modest proposal: her web page needs an automobile industry advertisement-style disclaimer:
Professional con artist on closed course. Do not attempt.
Now, of course, there’s nothing toxic about this or any other Tarte product. This is a reputable company with a solid safety record, and they shouldn’t be punished for Hari’s double standards. The only bone I’ve ever had to pick with Tarte is their refusal to discuss the source of the soy in their products (shades of another GMO nightmare for Tarte Champion Vani Hari, who already contradicts herself by selling a product derived from GMO corn). No, the real problem here is that Vani Hari, who touts herself as an avid label reader and consumer advocate, apparently can’t be bothered to investigate the very products from which she’s earning sales commissions, even though she says:
“[this] shop contains affiliate links for products Food Babe has approved and researched herself. ” 1
Apparently research doesn’t involve reading the label of what you’re selling, Vani?
Food Babe screen captures and Tarte product images are used in accordance with Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.
(1) Food Babe Shopping Page
(2) Tarte Multipleye on Amazon.com
(3) Be a Drug Store Beauty Dropout