Hypocrisy, thy name is The Natural Society.
In the short time I’ve been writing this blog, I’ve caught some of the bigger names in woo in embarrassing acts, such as food/product safety “expert” The Food Babe selling pesticides and coal tar dyes to children. But small-time player “The Natural Society”, with their “Slimfy Nature and Science” diet foods, takes the cake. You just can’t get any more obvious than this:
“Fifteen Companies Whose Products Contain Wood Pulp”,1 penned by Natural Society co-founder Anthony Gucciardi, counts fifteen companies who use an ingredient that, according to Gucciardi, is “wood pulp”: a useless filler that can’t be digested by humans. Gucciardi’s shaky biology aside (cellulose is an important biological component found in plant cell walls), it’s obvious the man has trouble counting. He missed the sixteenth company selling cellulose in its food products: his own.
Yes, like most pseudoscience sites, The Natural Society has an online store. How better to market alternatives to the products they’re demonizing? One of the offerings from these snake oil salesmen is “Slimfy”, a diet supplement. Anyone care to guess what’s found in each and every bottle of Slimfy? If you said “cellulose”, you’re correct. Extra credit to those who answered “microcrystalline cellulose.”
What does Gucciardi himself say about the cellulose in his products?
“Cellulose can be found in products under ingredient listings such as cellulose gum, powdered cellulose, microcrystalline cellulose, and more.” 1 (emphasis mine)
Yes, yes. We saw the Natural Society play the name game on its own labeling. Your point is, Mr. Gucciardi?
What many do not realize, however, is that cellulose is actually wood pulp. Unable to be digested by humans due to the lack of necessary enzymes needed to break the ingredient down, cellulose has been deemed ‘safe for consumption’ by the FDA.” 1
Ah… imply cellulose isn’t safe to eat by putting “safe for consumption” in quotes… clever! So why are you selling it as an edible product then, Anthony? (May I call you Anthony?)
But what you really have to applaud is the cajones of a company that takes an ingredient they claim can’t be digested by humans, places it in a bottle, and sells it as a diet aid–for $37.50 per jar of 60 capsules ($225 for a buy 3, get 3 free deal)!
Well, that’s one way to lose weight. Aye, carumba!
The Natural Society and Slimfy product snapshots are used in strict compliance with Title 17 U.S.C. Section 107 of United States copyright law (commonly known as “fair use law”). This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.
(1) Fifteen Companies Whose Products Contain Wood Pulp Cellulose