It’s not uncommon to find quack doctors contradicting themselves on the internet these days, giving medical advice that directly contradicts facts about products that they’re selling for a profit. Case in point: Dr. Mark Hyman and his guidance on toothpaste.
First, we get a Facebook post warning us that toothpaste can be toxic. But never fear, the good doctor links us to an article written by a dentist friend, with instructions on making our own paste, and, significantly, warning us of ingredients to avoid:1
The Hyman Facebook post leads us to “The Complete Guide to DIY Toothpaste“2 written by Dr. Mark Burhenne, DDS. I’ve linked the full article here so I won’t be accused of quote mining, but one of the ingredients Dr. Burhenne warns us we must avoid in a toothpaste is:
“Glycerin, which isn’t toxic, but has no place in the mouth as it’s a soap that strips your body’s natural oral mucosa and leaves a film. This film could coat the teeth, messing with the structure of the biofilm which could alter the microbiome in the mouth and impact the natural remineralization process — your body’s natural cavity-fighting mechanism.” 2
It just so happens that rather than make his own toothpaste as he’s just recommended, Dr. Mark Hyman sells a commercial brand in his online store. It’s known as PerioBiotic, and he highly recommends it. Let’s take a look at the ingredients in this toothpaste:3
Oh dear. Is that glycerin I see listed there? Didn’t Hyman just post an article by a dentist telling us that glycerin has no place in our mouth?1,2 Why yes, he did! The toothpaste Hyman is hawking can, according to his own reference material, dangerously alter the microbiome of your mouth, strip its natural mucosa, and alter the body’s ability to naturally fight cavities.
If you get the impression that woomeisters such as Hyman take a shotgun approach to posting self-contradictory articles, ostensibly to cross promote others of their ilk, then you may be on to something. Notice that I highlighted the (misspelled) ingredient carrageenan in Hyman’s toothpaste. No, the dentist didn’t disparage carrageenan in his article, but Hyman and one of his compatriots certainly–famously–have. Let’s look at a Hyman Twitter post:4
Hyman is congratulating our old friend, the Food Babe (Vani Hari) on her purported part in the removal of the “controversial” (hint: it really isn’t) ingredient carrageenan from a certain company’s products. Yet here we find it in the toothpaste being sold by Dr. Hyman, who wrote the foreword to Food Babe’s book, The Food Babe Way. Hyman hails Hari as a hero,5 but doesn’t think twice about earning money from a product containing an ingredient she falsely links to cancer.6 He can’t feign ignorance–he tweeted her congratulations on its removal!
This “you scratch my back, I’ll scratch yours” theme runs rampant among the woomeisters currently pushing their pseudoscience on the web these days. Hyman helps Burhenne and Hari with links and referrals, and they do the same for him7,8–but none of them seem aware of the fact that they’re contradicting each other (and themselves).
Or, as long as the money rolls in, maybe they don’t care.
(1) Dr. Mark Hyman “Toxic Toothpaste” post
(2) The Complete Guide to DIY Toothpaste
(3) Mark Hyman Healthy Living Store: PerioBiotic Toothpaste (Spearmint)
(4) Mark Hyman celebrates carrageenan removal (Twitter)
(5) Do You Know What’s Really In Your Food? (Hyman blog)
(6) Watch Out For This Carcinogen In Your Organic Food (Hari blog)
(7) Burhenne Tweets Hyman
(8) Food Babe’s Special Mark Hyman Section
PerioBiotic, Facebook, Dr. Mark Hyman screen snapshots are used in accordance with Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.